Denim Days are here extended
How It WorksSustainabilityDENIM DEALS

DENIM DAYS:
Recycle for a chance to win!

 

Style, meet sustainability. This season, Citadel Mall is collecting your gently used, worn-out and outdated denim to be donated to My Sister’s House. Enter to WIN a custom creation by denim upcycling brand, American Butt Clothing now through August 10!

 

HOW IT WORKS

  • Bring in your gently used, worn-out or outdated denim
  • Place it in the Denim Days donation box located at Center Court
  • We’ll take it from there!

WIN A CUSTOM UPCYCLED DENIM CREATION

When you turn in your denim, scan the QR code on the box or nearby sign to enter for a chance to win a custom creation from denim upcycling brand, American Butt Clothing!

Originally from Sapporo, Japan, Tomoko Cummings is the owner and artist behind denim upcycling brand, American Butt Clothing. A self-taught designer, she started American Butt Clothing at a booth at the Brooklyn Flea Market. Over time, she learned that upcycling denim fulfilled another passion of hers: sustainability. By sourcing materials secondhand, Tomoko is doing her part to lessen fashion’s impact on the environment.

Check out her work on Instagram: @americanbuttclothing.

DENIM DEALS

If your closet could use a refresh after that cleanout, save on trending denim styles at your favorite retailers!

EXTEND THE LIFE OF YOUR DENIM

Did you know the denim production process has a big impact on the environment? By following these tips, you can make your denim last longer and increase the sustainability of your next denim purchase!

  • Wash less. You don’t need to wash your jeans every time you wear them—really! This will add YEARS to your denim.
  • Wash inside-out in cold water. This will help preserve the dyes and finishing techniques you love about your favorite pair.
  • Avoid the dryer. The heat can break down denim fibers faster. Instead, let your jeans air dry after washing.
  • Repair before you replace! Bring your well-worn blues to a tailor or follow some of our upcycling hacks from American Butt Clothing before you toss them aside.
  • Recycle! By turning in your denim at Citadel Mall this season, we can extend the life of discarded denim.
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